50 Tips for Successful Customer-centric Strategies — Lessons from Japanese companies for genuine customer satisfaction based on consumer-oriented thinking
- 出版社：
- Amazon Kindle
- 著者：
- 永井 孝尚 / Tadamine Maki (Translator)
- 出版年月：
- 2012年3月
- 価格：
- 3＄（税別）
ご購入はこちら Amazon.co.jp→
「バリュープロポジション戦略50の作法 – 顧客中心主義を徹底し、本当のご満足を提供するために」の英訳版。
This book provides 50 tips for properly designing and implementing marketing strategies. The advice covers a variety of marketing theories based on the notion of value propositions, and includes actual business case studies from Japan to support the ideas presented.